NOT YOUR AVERAGE JOINT VENTURE:
TheKraftHeinzNotCo

NotCo is a fast growing food-tech company formed by a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our first-of-a-kind, patented AI technology, we have managed to replicate animal products using only plants and vegetables. And make them even better.

Artificial Intelligence is about learning everything about a subject in order to improve it and it is our main tool to reinvent the food we love to eat. Thanks to AI, we created Giuseppe, a proprietary algorithm that learns and studies infinite combinations of plants and that can replicate animal products – or make them even better. By processing and learning about the infinite possibilities of plant and vegetable combinations, we can store and obtain an enormous amount of information – chemical, molecular, physical and nutritional, with a higher level of detail than would be possible using only the human mind. Thus, with Giuseppe on our side, we are going to reinvent the food industry. Why Not?

We believe that the first step towards achieving a more sustainable food system is to take animals out of the equation. It’s our goal to leverage our technology to find unexpected combinations of plant-based ingredients, that allow us to replicate the animal products that we are reliant on, without compromising on taste, functionality, or experience. In doing so, we will be able to minimize the impact that food production has on the environment. We are continuously working on ways to reduce our impact, and provide consumers with better, more accessible, mouthwatering, food options.

Kraft Heinz is in the process of a product portfolio transformation, focused on its vision for cleaner, greener, more delicious products. NotCo is an ideal partner for us because it brings patented, first-of-its-kind technology and proven AI solutions that produce high-quality, plant-based products at tremendous speed. When you match that with Kraft Heinz' iconic brand portfolio, scale and go-to-market excellence, we believe we're going to truly revolutionize the food industry.

At NotCo we operate under the belief that our world is running out of time. It’s our mission to change the food industry fast and effectively, and advance it towards a more sustainable future, and we believe that our technology is a key enabler to quicker, more accurate innovation. But we also know that for real change to happen we have to collaborate and work together. With Kraft Heinz scale, go-to-market excellence, and portfolio of loved brands, we will be able to prove that better plant-based foods can exist, without any of the compromises seen today. Our strengths complement each other extremely well allowing us to create a joint venture that will make a material difference in the businesses we choose to operate.

Plant-based is one of the fastest growing segments in Food and Beverage, but while the popularity is surging, there are still barriers such as taste, texture, variety, familiarity and availability. Kraft Heinz and NotCo both see an incredible opportunity to leverage their respective strengths for a joint venture designed to reimagine global food production and advance it toward a more sustainable future. This is an extraordinary step forward for both businesses and, we hope, for consumers and the environment.

The Kraft Heinz Not Company will focus on plant-based innovation across numerous product categories that Kraft Heinz currently plays in. It will be headquartered in Chicago, with research and development facilities in San Francisco.

The team will be fueled by the best from both sides, along with outside subject matter experts. We're focusing on the culture of a start-up, and seeking world-class talent.

Besides the development of new products, the joint venture will also provide commercial support to the NotCo brand stand-alone, allowing NotCo to accelerate availability and scale of its products.

Kraft Heinz and NotCo will collaborate to create plant-based products across numerous product categories. We expect to share more details on rollout plans for the new products in the months ahead.

The joint venture starts in North America and will have a global focus. We expect to share more details on markets and roll-out plans in the months ahead.

Our joint venture kicks off immediately with the goal of getting something innovative to market very quickly, following the speed of development from NotCo's AI technology and Kraft Heinz go to market capabilities.

No, there will be a separate team dedicated to the joint venture. The current AI Chef’s Team will remain dedicated to the NotCo brand. We will have an exclusive team 100% devoted to servicing the joint venture needs. This team will have a culinary sub group supporting all the development efforts as well.