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We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius Giuseppe, we have managed to replicate animal products, but instead using plants and vegetables. And make them even better.

At NotCo we replicate the animal products we love to eat - they taste like, cook like and feel like them - but are made with the best of plants. And not only that, by taking the animal out of the equation, we have managed to considerably reduce the environmental impact of the production of each product when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.

NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting us and the environment. We believe that replicating the animal products we all love to eat, but using plants, gives us all an opportunity to reduce our environmental impact without even realizing it. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.

Giuseppe, our genius G, is 100% real. It is an Artificial Intelligence algorithm that learns infinite combinations of plants day by day and that can replicate animal products and make them even richer. Among Giuseppe’s skills, he works on the formulation of recipes, runs food sensory studies, and, with the support of our NotCo chefs, learns from internal feedback analyses. All the analyses are fed back to Giuseppe, building a continued everyday learning cycle.

Giuseppe Archimboldo was our inspiration to name our AI algorithm. This famous Italian artist illustrated and painted human faces using plants, fruits and vegetables, leaving an important legacy that became a source of inspiring art today. Similarly, Giuseppe – our genius G – guides us in the development of formulations that can replicate animal-based products using only plants. This gives us the possibility of working with the enormous potential of the unexplored plant world, just like Archimboldo did in his time. Giuseppe became our key to the beginning of a revelation on how to change the food system, which not only serves us but also all future generations.

Artificial Intelligence is about learning everything from life in order to improve it and it is our main tool to reinvent the food we love to eat. Thanks to AI, we created Giuseppe, a proprietary algorithm that learns and studies infinite combinations of plants and that can replicate animal products – or make them even better. By processing and learning the infinite possibilities of plant and vegetable combinations, we can store and obtain an enormous amount of information – chemical, molecular, physical and nutritional, with a higher level of detail than would be possible using only the human mind. Thus, with Giuseppe on our side, we are going to reinvent the food industry. Why Not?

Part of the essential tasks Giuseppe performs are studying and analyzing foods at the structural level – molecular, physical, and chemical – to find out which plant ingredients and combinations can replicate the same product structure using plants. This is how Giuseppe, in combination with our brilliant chefs and scientists, creates NotProducts that have functions and characteristics like the animal products they replicate.

Yes! None of our ingredients are derived from Genetically Modified Products (GMOs). Our raw materials are plant-based and go through modification processes for the development of our products, but not on a genetic level. Our Research and Development team constantly works to find the best ingredients that maintain the structural and taste properties of all of our products.

Please check our product page on the website for details on ingredients, nutritional facts and certifications here.

Our AI genius, Giuseppe, is able to combine unique ingredients via artificial intelligence and machine learning to create plant-based products that are nearly indistinguishable from their animal-based counterparts. Especially the taste! This is what truly sets us apart.

To see the ingredient list for NotChicken Nuggets™ CLICK HERE.

To see the ingredient list for NotChicken Burger™ CLICK HERE.

Like you, we love food! Each tablespoon, bite, sip, and “mmmh” brings food to life and highlights how delicious it is. Now, add sustainability and reduce the environmental impact of making food and you can enjoy it that much more. Because plants do everything better, naturally. By consuming our NotProudcts, you not only help to reduce the environmental impact generated by the livestock industry, but you are also eating products that are equally mouth-watering and that taste and cook the same as their animal counterparts.

Yes! NotMilk™ is vegan and is certified by Vegan.org.

Yes! We make delicious plant-based food for everyone, everywhere. NotMilk™ has passed through the Halal certification process. Try it and tell us what you think at @notcocanada, we would love to hear from you!

NotMilk™ is full of plant-based goodness. It is certified vegan, non-GMO, gluten-free, Kosher and Halal.

Yes! NotMilk™ is certified Kosher U, and you will find the Kosher U symbol on all of our packs. It is also lactose-free, certified vegan, non-GMO, gluten-free and Halal.

Yes! NotMilk™ is gluten-free and has been certified. Try it and and tell us what you think at @notcocanada. We would love to hear from you!

Finally a plant-based option that does not compromise on taste and texture. NotChicken Nuggets™ and NotChicken Burger™ are crispy, tender and delicious! They are also vegan, non-GMO and cholesterol-free. So the only question left is… Why Not?

Here are some of the great benefits of NotChicken™:

• Made in Canada

• Non-GMO

• Vegan

• No Cholesterol

• Free of dairy, lactose, carrageenan

• No artificial colours or flavours

• Source of iron and fibre

AND NotChicken™ uses 73% less energy, 86% less water and 73% less CO2 compared to the production of the animal product.

To see the nutritional information for NotChicken Nuggets™ CLICK HERE.
To see the nutritional information for NotChicken Burger™ CLICK HERE.

Yes! NotChicken™ is self-certified vegan and we are pursuing certification with Vegan.org.

Yes! NotChicken™ is self-certified non-GMO and we are pursuing certification with nonGMOproject.org.

Every day, we create more and more plant-based options that lessen the environmental impact without losing the best of taste and eating experience. When we take animals out of the equation we also remove everything that comes with them, so instead of feeding them plants to create our food, we simply skip the animal part to get to the same (or better) result.

Growing vegetables uses a smaller quantity of water and generates a smaller quantity of CO2 than livestock. In addition, growing plants requires a lower energy consumption, another main factor in total CO2 emissions. This way, water consumption decreases, the carbon footprint of livestock is no longer a problem, and the space required to grow the crops is much smaller. All this contributes to helping the planet.

To learn more about the impact of our products, click here.

Yes! You will find all the necessary information to recycle our cartons on our packs.

We always seek to deliver NotProducts with as few allergens as possible. We have products that are lactose-free, gluten-free, soy-free and egg-free, among others. You will find all the information on their respective packs.

We invite you to see the details here.

We always seek to deliver NotProducts with as few allergens as possible. NotChicken™ is lactose-free, nut-free and egg-free. It does, however, contain soy, wheat and gluten. Since NotChicken™ contains pea protein, and peas are legumes, people with severe allergies to legumes like peanuts should consult their doctor before trying due to the possibility of pea allergies.

To see the complete list of ingredients and for more information on each produit, please consult the product packaging or CLICK HERE.

NotChicken™ needs to be kept frozen until you are ready to cook and enjoy!

NotChicken Nuggets™ must be cooked from frozen.
Using an oven?
- Preheat oven to 220°C (425°F)
- Place frozen nuggets on a non-stick baking sheet.
- Cook nuggets for 9-11 minutes.
- Let sit for 2 minutes before enjoying!
Prefer an air fryer?
- Preheat air fryer to 200°C (400°F)
- Place frozen nuggets on air fryer tray and close the cover.
- Cook nuggets for 7-9 minutes.
- Let sit for 2 minutes before enjoying!

Cook nuggets to an internal temperature of 74°C (165°F). Oven and air fryer settings may vary. Recommended appliance times and temperatures are estimated.
It is not recommended to microwave this product.

NotChicken Burger™ must be cooked from frozen.
Using an oven?
- Preheat oven to 220°C (425°F)
- Place frozen burger on a non-stick baking sheet.
- Cook burger for 5-7 minutes on each side.
- Let sit for 2 minutes before enjoying!
Prefer an air fryer?
- Preheat air fryer to 200°C (400°F)
- Place frozen burger on air fryer tray and close the cover.
- Cook burger for 6-8 minutes on each side.
- Let sit for 2 minutes before enjoying!

Cook the burger to an internal temperature of 74°C (165°F). Oven and air fryer settings may vary. Recommended appliance times and temperatures are estimated.
It is not recommended to microwave this product.

You will find all of our best coffee and tea recipes here and all other kind of recipes in our Recipes section of our website.

NotMilk™ works great in your morning Protein Coffee Shake, Green Smoothie and Latte, or even baking your favorite dishes - it cooks the same as cow’s milk, so you can try anything from pancakes to muffins and cookies. We can’t wait to see how NotMilk™ becomes a part of your daily routine!

Yes! It tastes, froths, blends and cooks just like cow's milk. That's why we say it's like milk, but Not. Each sip, each "ahhh" brings the food to life and highlights how delicious it is. And we love that! We have already tried it, now it's your turn.

We would love to work with you! Send us a message by clicking Contact Us at the bottom of this page and we will get back to your shortly.

Click here to use our product finder and see where you can find our NotProducts at a store near you. Then come tell us on @notcocanada what you think of them!

CLICK HERE to see the map with all the points of sale currently carrying NotChicken™. You will find NotChicken™ products in the frozen section of the store. Don't forget to come tell us on @notcocanada what you think of it!

NotCo is a fast growing food-tech company formed by a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our first-of-a-kind, patented AI technology, we have managed to replicate animal products using only plants and vegetables. And make them even better.

Artificial Intelligence is about learning everything about a subject in order to improve it and it is our main tool to reinvent the food we love to eat. Thanks to AI, we created Giuseppe, a proprietary algorithm that learns and studies infinite combinations of plants and that can replicate animal products – or make them even better. By processing and learning about the infinite possibilities of plant and vegetable combinations, we can store and obtain an enormous amount of information – chemical, molecular, physical and nutritional, with a higher level of detail than would be possible using only the human mind. Thus, with Giuseppe on our side, we are going to reinvent the food industry. Why Not?

The Kraft Heinz Not Company will focus on plant-based innovation across numerous product categories that Kraft Heinz currently plays in. It will be headquartered in Chicago, with research and development facilities in San Francisco.

Plant-based is one of the fastest growing segments in Food and Beverage, but while the popularity is surging, there are still barriers such as taste, texture, variety, familiarity and availability. Kraft Heinz and NotCo both see an incredible opportunity to leverage their respective strengths for a joint venture designed to reimagine global food production and advance it toward a more sustainable future. This is an extraordinary step forward for both businesses and, we hope, for consumers and the environment.

At NotCo we operate under the belief that our world is running out of time. It’s our mission to change the food industry fast and effectively, and advance it towards a more sustainable future, and we believe that our technology is a key enabler to quicker, more accurate innovation. But we also know that for real change to happen we have to collaborate and work together. With Kraft Heinz scale, go-to-market excellence, and portfolio of loved brands, we will be able to prove that better plant-based foods can exist, without any of the compromises seen today. Our strengths complement each other extremely well allowing us to create a joint venture that will make a material difference in the businesses we choose to operate.

Kraft Heinz is in the process of a product portfolio transformation, focused on its vision for cleaner, greener, more delicious products. NotCo is an ideal partner for us because it brings patented, first-of-its-kind technology and proven AI solutions that produce high-quality, plant-based products at tremendous speed. When you match that with Kraft Heinz' iconic brand portfolio, scale and go-to-market excellence, we believe we're going to truly revolutionize the food industry.

We believe that the first step towards achieving a more sustainable food system is to take animals out of the equation. It’s our goal to leverage our technology to find unexpected combinations of plant-based ingredients, that allow us to replicate the animal products that we are reliant on, without compromising on taste, functionality, or experience. In doing so, we will be able to minimize the impact that food production has on the environment. We are continuously working on ways to reduce our impact, and provide consumers with better, more accessible, mouthwatering, food options.

Our joint venture kicks off immediately with the goal of getting something innovative to market very quickly, following the speed of development from NotCo's AI technology and Kraft Heinz go to market capabilities.

The joint venture starts in North America and will have a global focus. We expect to share more details on markets and roll-out plans in the months ahead.

Kraft Heinz and NotCo will collaborate to create plant-based products across numerous product categories. We expect to share more details on rollout plans for the new products in the months ahead.

Besides the development of new products, the joint venture will also provide commercial support to the NotCo brand stand-alone, allowing NotCo to accelerate availability and scale of its products.

The team will be fueled by the best from both sides, along with outside subject matter experts. We're focusing on the culture of a start-up, and seeking world-class talent.

No, there will be a separate team dedicated to the joint venture. The current AI Chef’s Team will remain dedicated to the NotCo brand. We will have an exclusive team 100% devoted to servicing the joint venture needs. This team will have a culinary sub group supporting all the development efforts as well.