HELPING THE PLANET
ONE DELICIOUS MOUTHFUL AT A TIME

IMPACT
PRODUCING ANIMAL PRODUCTS HARMS OUR PLANET

PRODUCING ANIMAL PRODUCTS HARMS OUR PLANET

PRODUCING ANIMAL PRODUCTS HARMS OUR PLANET

So here’s the deal: global food production – which is based on animal farming - uses up one-third of the earth’s surface and emits more CO2 than the whole of the world’s transportation emissions combined. It’s led by inefficient and abusive standards, not to mention the careless use of water, land, and energy.

It is the main cause of deforestation, greenhouse gases, and practically every environmental destruction known to humans. If we want our planet to survive, we have to change the way our food is made.

TAKE THE ANIMALOUT OF THE EQUATION

TAKE THE ANIMAL
OUT OF THE EQUATION

TAKE THE ANIMALOUT OF THE EQUATION

When we remove the animal, we’re not only helping 🐮, we’re removing all the bad bits of food production: water consumption, carbon footprint, pressure on land space and deforestation. That’s how we can really move the needle and make a change.

IMPACT

PLANTS MAKE IT BETTER, NATURALLY

Plant-based food has a considerably smaller impact on our planet. So, when you choose NotCo, every sip, slurp, and squidge brings us one step closer to a more sustainable planet

  • NotMilkTM
  • NotBurgerTM
  • NotChickenTM
PLANTS MAKE IT BETTER, NATURALLY

less energy used

less energy used

than in the production of regular

less water used

less water used

than in the production of regular

less CO2 generated

less CO2 generated

than in the production of regular

WITH GIUSEPPE BY OUR SIDE

WITH GIUSEPPE BY OUR SIDE

WITH GIUSEPPE BY OUR SIDE

Did you know the average human consumes about 200 different types of plants but there are over 300,000 varieties? Why not use AI to help us discover infinite combinations of plant-based goodness?

This is where Giuseppe comes in.

WE’LL NEVER STOP ASKING, HOW CAN WE MAKE THIS BETTER?

WE’LL NEVER STOP ASKING, HOW CAN WE MAKE THIS BETTER?

WE’LL NEVER STOP ASKING, HOW CAN WE MAKE THIS BETTER?

Our responsibility towards the planet means we’re always testing, trying, and making it right. Here are a few examples;

- Continually seeking new, ingenious ingredients
- Implementing new straw-less packaging
- Offsetting our carbon footprint

Why? Why not.

IMPACT

LET'S START BY CHANGING THE EVERYDAY

We can all help the planet by consuming more plant-based foods. See how you can move the needle and make a difference – one delicious mouthful at a time.
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Water

water consumed daily

Source: NotCo internal audit, 2020.
THE FOOD WELOVE, BUTBETTER.IT’S... BUT NOT.

THE FOOD WE
LOVE, BUT
BETTER.
IT’S...
BUT NOT.

THE FOOD WELOVE, BUTBETTER.IT’S... BUT NOT.

FAQ

  • WHAT IS NOTCO?

    We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius Giuseppe, we have managed to replicate animal products, but instead using plants and vegetables. And make them even better.

  • WHAT ARE NOTCO'S NOTPRODUCTS?

    At NotCo we replicate the animal products we love to eat - they taste like, cook like and feel like them - but are made with the best of plants. And not only that, by taking the animal out of the equation, we have managed to considerably reduce the environmental impact of the production of each product when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.

  • WHAT IS THE MOTIVATION FOR CREATING PLANT-BASED PRODUCTS THAT TASTE & FEEL LIKE ANIMAL-BASED ONES?

    NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting us and the environment. We believe that replicating the animal products we all love to eat, but using plants, gives us all an opportunity to reduce our environmental impact without even realizing it. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.