PRESS & MEDIA INQUIRIES

We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius Giuseppe we have managed to to replicate animal products but using plants and vegetables. And make them even better.

At NotCo we replicate the animal products we love to eat - they taste like, cook like and feel like them - but are made with the best of plants. And not only that, by taking the animal out of the equation, we have managed to considerably reduce the environmental impact of the production of each product when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.

NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting us and the environment. We believe that replicating animal products we all love to eat but made from plants gives us all an opportunity to reduce our environmental impact without even realizing it. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.

Artificial Intelligence is about learning everything from life in order to improve it and it is our main tool to reinvent the food we love to eat. Thanks to AI, we created Giuseppe. A proprietary algorithm who learns and studies infinite combinations of plants day by day and that can replicate animal products - or make them even better. By processing and learning the infinity of plants and vegetable combinations we manage to store and obtain an enormous amount of information - chemical, molecular, physical and nutritional - with a higher level of detail which would be unimaginable with the sole use of the human mind. Thus, with Giuseppe on our side, we are going to reinvent the food industry. Why Not?

Every day, we create more and more plant-based options that lessen the environmental impact without losing the best of taste and eating experience. When we take animals out of the equation we also remove everything that comes with them, so instead of feeding them plants to create our food, we simply skip the animal part to get to the same (or better) result.

The cultivation of vegetables uses a smaller quantity of water and generates a smaller quantity of CO2 than livestock. In addition, the cultivation of plants requires a lower energy consumption, another main factor for total CO2 emissions. This way, water consumption decreases, the carbon footprint of livestock is no longer a problem, and the space required to grow the crops is much smaller. All this contributes to helping the planet.

To learn more about the impact of our products, click here.