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ALL YOU NEED ABOUT NOTCO
ABOUT
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The food we love to eat, reinvented. When we discovered removing animals from food production would protect the planet. We didn’t ask why? We said, Why Not The solution was simple, create an algorithm called Giuseppe, who could learn infinite combinations of plants to replicate animal products- to make them sustainable and taste even better.
NotGallery
PHOTO GALLERY
Like our NotProducts, we want our images to look yummy and mouth-watering. Here’s the magic.
OUR PRODUCTS
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OUR FOUNDERS
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THE DOWN TO EARTH ONE
Karim Pichara
Karim is the lovable leader and Giuseppe’s creator. Who else could nurture innovation, enable collaboration, and put the planet first? He always gets the best results, naturally.
Karim's bio -
THE INSPIRATIONAL ONE
Matías Muchnick
As well as being our big-wig CEO, Matías likes being involved in the day-to-day running of NotCo. His infectious passion for the planet means we’ll never stop asking, how can we all make this better?
Matías's bio -
SCIENTIST
Pablo Zamora
He brings biotechnology, genome studies, and biochemistry to the table. Pablo is the “green-thumbed expert” behind this great idea.
Pablo's bio
FAQ
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What is Notco?
We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius Giuseppe we have managed to to replicate animal products but using plants and vegetables. And make them even better.
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What are Notco's NotProduct?
At NotCo we replicate the animal products we love to eat - they taste like, cook like and feel like them - but are made with the best of plants. And not only that, by taking the animal out of the equation, we have managed to considerably reduce the environmental impact of the production of each product when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.
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What is the motivation for creating plant-based products that taste & fell like animal-based ones?
NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting us and the environment. We believe that replicating animal products we all love to eat but made from plants gives us all an opportunity to reduce our environmental impact without even realizing it. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.