ABOUT US
IT’S NOT A REVOLUTION, IT’S A REVELATION.
OUR STORY
LET’S
REINVENT
THE FOOD
INDUSTRY
When we discovered removing animals from food production would protect the planet, we didn’t ask why. We asked, Why Not. Why Not.
The solution was simple (for us food-loving geniuses, that is); let’s create an algorithm that could learn how to combine an infinite combination of plants to replicate the flavor & texture of animal products - without compromising on taste, feel, or function.
OUR MISSION
TO CHANGE
THE EVERYDAY
Calling all foodies and the food industry alike. We’re here to make plant-based options accessible to everyone, everywhere. Whether you’re a foodie, a chef, or an industry expert, there’s a NotCo product for you.
THE POWER OF PLANTS
ONE
DELICIOUS
MOUTHFUL AT
A TIME
We use sweet pineapple, tangy cabbage, wholesome seeds, and many other delicious plants to replicate animal-based foods. Nature really does do it better.
Giuseppe
WITH GIUSEPPE
BY OUR SIDE
Did you know the average human eats around 200 different types of plants, but there are over 300,000 varietes? Why not use AI to help discover infinite combinations of plant-based goodness?
This is where Giuseppe comes in.
OUR DNA
IT’S IN OUR DNA.
FOR THE SAKE OF OUR PLANET,
LET’S DO THIS TOGETHER.
DON’T ASK WHY, JUST REPEAT AFTER US.
WHY NOT
GOT QUESTIONS?
WE HAVE ANSWERS
OUR FOUNDERS
-
THE DOWN TO EARTH ONE
Karim Pichara
Karim is the lovable leader and Giuseppe’s creator. Who else could nurture innovation, enable collaboration, and put the planet first? He always gets the best results, naturally.
Karim's bio -
THE INSPIRATIONAL ONE
Matías Muchnick
As well as being our big-wig CEO, Matías likes being involved in the day-to-day running of NotCo. His infectious passion for the planet means we’ll never stop asking, how can we all make this better?
Matías's bio -
SCIENTIST
Pablo Zamora
He brings biotechnology, genome studies, and biochemistry to the table. Pablo is the “green-thumbed expert” behind this great idea.
Pablo's bio
WE’RE NOT ALONE
OUR INVESTORS
FAQ
-
What is Notco?
We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius, Giuseppe, we have managed to replicate animal products with plants.
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What are Notco's NotProducts?
At NotCo, we replicate the animal products we love to eat. They taste like, cook like, and feel like the real thing - but are made with plants. Not only that, but by taking the animal out of the equation, we have also managed to considerably reduce the environmental impact of the production of our products when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.
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What is the motivation behind creating plant-based products that taste & feel like animal-based ones?
NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting the environment. We believe that replicating the animal products we all love to eat but making them from plants gives us all an opportunity to reduce our environmental impact without sacrificing anything. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.