FAQ

FREQUENTLY ASKED
QUESTIONS

Answers to some of the most commonly asked questions.
FAQ
  • About Notco
  • What is Notco?

    We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius, Giuseppe, we have managed to replicate animal products with plants.

  • What are Notco's NotProducts?

    At NotCo, we replicate the animal products we love to eat. They taste like, cook like, and feel like the real thing - but are made with plants. Not only that, but by taking the animal out of the equation, we have also managed to considerably reduce the environmental impact of the production of our products when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.

  • What is the motivation behind creating plant-based products that taste & feel like animal-based ones?

    NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting the environment. We believe that replicating the animal products we all love to eat but making them from plants gives us all an opportunity to reduce our environmental impact without sacrificing anything. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.

  • Who is Giuseppe? Is he real?

    Giuseppe, our genius G, is 100% real. It is an Artificial Intelligence algorithm that learns infinite combinations of plants which replicate animal products to make them even better. Some of Giuseppe's skills include working on the formulation of recipes, running food sensory studies, and, with the support of our NotCo chefs, learning from internal feedback analysis. All the analysis is fed back into Giuseppe creating a continued learning cycle.

  • Why is your AI algorithm called Giuseppe?

    Giuseppe Arcimboldo was our inspiration to name our AI algorithm. The famous Italian artist dedicated his ability to illustrating and painting human faces using plants, fruits and vegetables, leaving an important legacy that becomes a source of inspiring art today. Similarly, Giuseppe - our genius G - guides us in the formulation to replicate a specific product of animal origin, using only plants. Giuseppe became our key to the beginning of a revelation on how to change the food system, which not only serves us but also all future generations.

  • Why and how does NotCo use AI?

    Artificial Intelligence is about learning everything from life in order to improve it and it is our main tool to reinvent the food we love to eat. Thanks to AI, we created Giuseppe: a proprietary algorithm who learns and studies infinite combinations of plants which can replicate animal products, and in our opinion, make them even better. With this process, we manage to store and obtain an enormous amount of information - chemical, molecular, physical, and nutritional - with a higher level of detail that would be unimaginable with the sole use of the human mind. Thus, with Giuseppe on our side, we are going to reinvent the food industry. Why Not?

  • How do you make your plant-based NotProducts look, smell, taste, and function like animal-based ones?

    Part of the essential tasks Giuseppe performs is studying and analyzing animal foods at a structural level - molecular, physical, and chemical - to find what plants and their combinations can replicate the same animal product structure just using plants. This way, the recipes Giuseppe creates, combined with the brilliant minds of our chefs and scientists, turn into NotProducts that have the functions and characteristics to their animal counterpart.

  • Ingredients
  • Are your products GMO-Free?

    Yes! None of our ingredients are derived from Genetically Modified Organisms (GMO). Our raw materials are plant-based and go through modification processes for the development of our products, but not on a genetic level. Our Research and Development team constantly works to find the best ingredients that maintain the structural and taste properties of all of our products.

  • Nutritional facts
  • Why replace a regular animal product with a NotProduct?

    Like you, we love food! Each tablespoon, bite, sip, "mmmh" that brings food to life and highlights how delicious they are. Now, add sustainability, reduce the environmental impact in making them and enjoy it much more. Because plants do everything better, naturally. By consuming our NotProducts, you not only help to reduce the environmental impact generated by the livestock industry, but you also feed on a product that is equally rich, tastes and cooks the same as their animal counterparts.

  • Is NotMilk™ vegan friendly?

    Yes! NotMilk™ is certified vegan.

  • Is NotMilk™ certified Halal?

    Yes! NotMilk™ is Halal certified.

  • What are the NotMilk™ certifications?

    NotMilk™ is full of plant-based goodness. Besides being non-GMO, vegan, lactose free, and soy free, it's certified gluten free, Kosher and Halal.

  • Is NotMilk™ Kosher?

    Yes! NotMilk™ is certified kosher U, and you will find the kosher U symbol on all of our packs.

  • Is NotMilk™ Gluten-Free?

    Yes! NotMilk™ is gluten-free certified.

  • Are NotCo's products GMO free?

    Yes! None of our ingredients are derived from Genetically Modified Organisms (GMO). Our raw materials are plant-based and go through modification processes for the development of our products, but not on a genetic level. Our Research and Development team constantly works to find the best ingredients that maintain the structural and taste properties of all of our products.

  • What are the ingredients and nutritional information of your products?

    Please check our product page on the website for details on ingredients, nutritional facts, and certifications here.

  • Sustainability
  • Do NotCo's products have a smaller environmental impact than animal-products?

    Every day, we create more and more plant-based options that lessen the environmental impact without sacrificing on taste and eating experience. When we take the animals out of the equation, we begin eliminating the negative environmental side effects that comes with them.

    The cultivation of vegetables uses a smaller quantity of water and generates a smaller quantity of CO2 than livestock. In addition, the cultivation of plants requires lower energy consumption, another main factor when considering CO2 emissions. This way, water consumption decreases, the carbon footprint of livestock dwindles, and the space required to grow the crops is a lot smaller. All of this contributes to helping our planet.

    To learn more about the impact of our products, click here.

  • Is NotCo's packaging recyclable?

    Yes! You can find all the necessary information to recycle our cartons on our packs.

  • Health
  • Is NotMilk™ Allergen-Free?

    We always seek to deliver NotProducts with as few allergens as possible. Among our various products, you can find Lactose Free, Gluten Free, Soy Free and Egg Free, etc.

    You will find all the information on their respective packs.

    More details here.

  • Recipes
  • Where can I find recipes with NotProducts?

    You will can find all of our recipes here.

  • Can I cook anything with NotMilk™ like I would do with regular milk?

    Yes! It tastes, blends and cooks just like cow's milk. That's why we say it's milk, but Not!

  • Buy & sell Notco
  • How can I sell Notco products?

    We would love to work with you! Send us a message here and we will get back to you shortly.

  • Where can I find NotProducts?

    See the map here with all the points of sale currently carrying our NotProducts. Then come tell us on @notcous what you think of it!

  • Partnerships
  • What is NotCo?

    NotCo is a fast growing food-tech company formed by a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI one-of-a-kind, patented technology, we have managed to replicate animal products only using plants and vegetables. And made them even better.

  • Why and how NotCo uses AI?

    Artificial Intelligence is about learning everything about a subject in order to improve it and it is our main tool to reinvent the food we love to eat. Thanks to AI, we created Giuseppe. A proprietary set of algorithms that learn and study infinite combinations of plants and can replicate animal-based products at the molecular level - or make them even better. By processing and learning the infinity of plants and vegetable combinations we manage to store and obtain an enormous amount of information - chemical, molecular, physical and nutritional - with a higher level of detail which would be unimaginable with the sole use of the human mind. Thus, with Giuseppe on our side, we are going to reinvent the food industry. Why Not?

  • What is the scope of TheKraftHeinzNotCo joint venture?

    The Kraft Heinz Not Company will focus on plant-based innovation across numerous product categories that Kraft Heinz currently plays in. It will be headquartered in Chicago, with research and development facilities in San Francisco.

  • Why is the joint venture happening now?

    Plant-based is one of the fastest growing segments in Food and Beverage, but although popularity is surging, there are still barriers regarding as taste, texture, variety, familiarity, and availability. Kraft Heinz and NotCo both see an incredible opportunity to leverage their respective strengths for a joint venture designed to reimagine global food production and advance it toward a more sustainable future. This is an extraordinary step forward for both businesses and, we hope, for consumers and the environment.

  • Why is NotCo partnering with Kraft Heinz in this new company?

    At NotCo we operate under the belief that our world is running out of time. It’s our mission to change the food industry fast and effectively and advance it towards a more sustainable future, and we believe that our technology is the key. But, we also know that in order for real change to happen, we have to collaborate and work together. With Kraft Heinz scale, go-to-market excellence, and portfolio of loved brands, we will be able to prove that better plant-based foods can exist without any of the compromises seen today. Our strengths complement each other extremely well allowing us to create a joint venture that will make a material difference in the businesses we choose to operate.

  • Why is Kraft Heinz partnering with NotCo in this new company?

    Kraft Heinz is in the process of a product portfolio transformation, focused on its vision for cleaner, greener, and more delicious products. NotCo is an ideal partner for us because it brings patented, first-of-its-kind technology and proven AI solutions that produce high-quality, plant-based products at tremendous speed. When you match that with Kraft Heinz' iconic brand portfolio, scale, and go-to-market excellence, we believe we're going to truly revolutionize the food industry.

  • What are NotCo's ambitions for sustainability?

    We believe that the first step towards achieving a more sustainable food system is to take animals out of the equation. It’s our goal to leverage our technology to find unexpected combinations of plant-based ingredients, that allow us to replicate the animal products that we are reliant on, without compromising on taste, functionality, or experience. In doing so, we will be able to minimize the impact that food production has on the environment. We are continuously working on ways to reduce our impact, and provide consumers with better, more accessible, mouthwatering, food options.

  • What is the timeline for product development and launch?

    Our joint venture kicks off immediately with the goal of getting something innovative to market very quickly, following the speed of development from NotCo's AI technology and Kraft Heinz go to market capabilities.

  • Does the scope of the joint venture also involve Kraft Heinz international markets?

    The joint venture starts in North America and will have a global focus. We expect to share more details on markets and roll-out plans in the months ahead.

  • How will Kraft Heinz and NotCo be supporting the products developed by the joint venture?

    Kraft Heinz and NotCo will collaborate to create plant-based products across numerous product categories. We expect to share more details on rollout plans for the new products in the months ahead.

  • What else does the joint venture entail, besides development of new products?

    Besides the development of new products, the joint venture will also provide commercial support to the NotCo brand stand-alone, allowing NotCo to accelerate availability and scale of its products.

  • How are the teams going to be built? Are they going to be formed by NotCo people, or both Kraft Heinz and NotCo?

    The team will be fueled by the best from both sides, along with outside subject matter experts. We're focusing on the culture of a start-up, and seeking world-class talent.

  • Will the AI chefs team at NotCo be directed to the joint venture?

    No, there will be a separate team dedicated to the joint venture. The current AI Chef’s Team will remain dedicated to the NotCo brand. We will have an exclusive team 100% devoted to servicing the joint venture needs. This team will have a culinary sub group supporting all the development efforts as well. The team will be fueled by the best from both sides, along with outside subject matter experts. We're focusing on the culture of a start-up, and seeking world-class talent.