MEET GIUSEPPE, OUR PROPRIETARY A.I.
A plant-based chicken that is better than chicken
A plant-based burger that oozes like beef
How is it all made possible?
JUST ASK GIUSEPPE
It all starts when we ask our algorithm, Giuseppe, to match the taste, texture, and smell of an animal-based product. It analyzes the structure at the molecular level and then replicates it using only plant-based goodness.
Giuseppe is the name of the Artificial Intelligence program developed by NotCo’s team to understand everything about the foods we love and recreate them by replacing all animal products with plant-based ingredients.
Imagine trying to that unforgettable restaurant dish at home. Now imagine that you're armed with knowledge about all the ingredients and the technique used to combine everything together to replicate the perfect dish. THAT is the magic of Giuseppe!
FUN FACT
DID YOU KNOW THAT PINEAPPLE AND COCONUT
HAVE MOLECULES EQUIVALENT TO DAIRY MILK?
NOW IMAGINE THIS UNIVERSE OF 300,000 PLANTS
We can find whatever Legos™ we need to replace the animal-based ones!
This is the basics of how Giuseppe Works.
It analyzes the structure of an animal-based food at its molecular level and then replicates it using only plants-based ingredients.
HOW IT WORKS
First, Giuseppe generates multiple recipes equivalent to the product we want to recreate. It looks for matches in flavor, texture, scent and functionality.
Each recipe is different and there are some that match better than others.
Ingredients number
Score/Delta*
(*)Score: is simply the difference between the target and the recipe Giuseppe gives. Therefore, at lower score/delta, we have a better and similar recipe.
Better Compatibility:
Ingredients number
Score/Delta*
(*)Score: is simply the difference between the target and the recipe Giuseppe gives. Therefore, at lower score/delta, we have a better and similar recipe.
FEEDBACK: THE KEY OF MACHINE LEARNING
This is one of the most important parts of the development of a NotProduct, where the Chefs and the NotCo Squad try the recipes and give their feedback to Giuseppe so it can learn and get better and faster in the next iteration.
FUN FACT
To get Giuseppe smarter every time, our Research Chef test more than 100 recipes every month!
DID YOU KNOW THAT OUR FIRST NOTMILK WAS GREEN?
When we first started, Giuseppe didn’t know that adding dill into a recipe would change its entire color, so we had to teach him to understand colors as well.
Now, it knows that adding dill to a recipe will affect color and considers that in all future developments.