IMPACT
HELPING THE PLANET
ONE DELICIOUS MOUTHFUL AT A TIME
THE PROBLEM
PRODUCING ANIMAL PRODUCTS HARMS OUR PLANET
So here’s the deal: global food production – which is based on animal farming - uses up one-third of the earth’s surface and emits more CO2 than the whole of the world’s transportation emissions combined. It’s led by inefficient and abusive standards, not to mention the careless use of water, land, and energy.
It is the main cause of deforestation, greenhouse gases, and practically every environmental destruction known to humans. If we want our planet to survive, we have to change the way our food is made.
OUR SOLUTION
TAKE THE ANIMAL
OUT OF THE EQUATION
When we remove the animal, we’re not only helping 🐮, we’re removing all the bad bits of food production: water consumption, carbon footprint, pressure on land space and deforestation. That’s how we can really move the needle and make a change.
IMPACT
PLANTS MAKE IT BETTER, NATURALLY
Plant-based food has a considerably smaller impact on our planet. So, when you choose NotCo, every sip, slurp, and squidge brings us one step closer to a more sustainable planet
less energy used
than in the production of regular
less water used
than in the production of regular
less CO2 generated
than in the production of regular
Giuseppe
WITH GIUSEPPE BY OUR SIDE
Did you know the average human consumes about 200 different types of plants but there are over 300,000 varieties? Why not use AI to help us discover infinite combinations of plant-based goodness?
This is where Giuseppe comes in.
MINIMIZING THE IMPACT
WE’LL NEVER STOP ASKING, HOW CAN WE MAKE THIS BETTER?
Our responsibility towards the planet means we’re always testing, trying, and making it right. Here are a few examples;
- Continually seeking new, ingenious ingredients
- Implementing new straw-less packaging
- Offsetting our carbon footprint
Why? Why not.
IMPACT
LET'S START BY CHANGING THE EVERYDAY
You save:
smartphones charged
water consumed daily
FAQ
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WHAT IS NOTCO?
We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius Giuseppe, we have managed to replicate animal products, but instead using plants and vegetables. And make them even better.
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WHAT ARE NOTCO'S NOTPRODUCTS?
At NotCo we replicate the animal products we love to eat - they taste like, cook like and feel like them - but are made with the best of plants. And not only that, by taking the animal out of the equation, we have managed to considerably reduce the environmental impact of the production of each product when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.
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WHAT IS THE MOTIVATION FOR CREATING PLANT-BASED PRODUCTS THAT TASTE & FEEL LIKE ANIMAL-BASED ONES?
NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting us and the environment. We believe that replicating the animal products we all love to eat, but using plants, gives us all an opportunity to reduce our environmental impact without even realizing it. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.