CAN OUR AI HELP SAVE ENDANGERED SPECIES?

Join us in our journey where we faced the challenge of working with AI for the good of humanity. Discover the first endangered animal dish, without the endangered animal.

IT'S THE FOOD YOU LOVE, BUT BETTER

Made from 100% plant goodness with planet protection in every delicious mouthful.

  • NotChickenTM
  • NotBurgerTM
  • NotMilkTM
NotChicken™
  • Soy and fava bean

    For protein

  • Bamboo

    For fibre and texture

  • Peach

    For flavour

NotChicken™

NotProducts

Just like the animal version, but better, because they're made 100% from plants!

FIND NOTCO PRODUCTS NEAR YOU

FIND NOTCO PRODUCTS NEAR YOU

FIND NOTCO PRODUCTS NEAR YOU

Calling all foodies! We made it easy to find NotCo products near you. Simply enter your postal code into our nifty store finder, or buy directly on Amazon.

FAQ

  • WHAT IS NOTCO?

    We are a group of people with a common goal: to reinvent the food industry — one delicious mouthful at a time. We are here to change the everyday, for everyone and everywhere. With our AI genius Giuseppe, we have managed to replicate animal products, but instead using plants and vegetables. And make them even better.

  • WHAT ARE NOTCO'S NOTPRODUCTS?

    At NotCo we replicate the animal products we love to eat - they taste like, cook like and feel like them - but are made with the best of plants. And not only that, by taking the animal out of the equation, we have managed to considerably reduce the environmental impact of the production of each product when compared to their animal counterparts. Making delicious food is already a wonderful thing, now imagine making delicious food that is also good for the planet. Click here to learn more about our NotProducts.

  • WHAT IS THE MOTIVATION FOR CREATING PLANT-BASED PRODUCTS THAT TASTE & FEEL LIKE ANIMAL-BASED ONES?

    NotCo was born because we love food and we don't want to change what we like so much about it. But today, what we love to eat is hurting us and the environment. We believe that replicating the animal products we all love to eat, but using plants, gives us all an opportunity to reduce our environmental impact without even realizing it. We are here to create a different food system - reinvent it, actually - without animals and for everyone, everywhere.

OUR A.I. GIUSEPPE

We created an A.I. chef that can recreate the taste, texture, & smell of animal products using 100% plants. He's called Giuseppe (or Genius G).

SUSTAINABILITY

If we want our planet to survive, we have to change the way our food is made. We’re here to do that, one delicious mouthful at a time.

OUR STORY

When we discovered that excluding animals from food production would better the planet, we did not ask why. We asked: WHY NOT?


TREAT YOUR TASTEBUDS

WHY NOT

  • NOTCHICKEN™ SUN DRIED TOMATO PASTA

    NOTCHICKEN™ SUN DRIED TOMATO PASTA

    20 MINUTES—2-4 servings

    Say pasta la vista to chicken with this delicious pasta featuring our NotChicken Burger™

    See recipe
  • NOTBURGER™ BEEF RAGU

    NOTBURGER™ BEEF RAGU

    20 MINS—2-4 servings

    Enjoy this mouth-watering NotBurger™ Beef Ragu!

    See recipe
  • NOTMILK™ BARISTA APPLE CRISP LATTE

    NOTMILK™ BARISTA APPLE CRISP LATTE

    10 minutes—1 servings

    Enjoy this Vegan latte recipe featuring our NotMilk™ Barista!

    See recipe